Category Archive for: ‘Marketing’

  • Six Steps to Curing Employee Churn
    SBDC

    Six Steps to Curing Employee Churn

    “I can’t find the right people to hire and even if I do, they don’t last more than a year or two!” the client groaned sitting across from my desk. “We pay the going rate but things have changed. Employees just aren’t loyal anymore!”

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  • 4 Steps To Improve Your Position In The Government Marketplace
    SBDC

    4 Steps to Improve Your Position in the Government Marketplace

    Government contracting has developed into a very competitive marketplace, thanks to its potential for being very profitable. Companies of all sizes, from small, micro-firms with one employee to large, mega-firms with thousands of employees have been successful in selling products and services to government agencies […]

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    SBDC

    The Big Start-Up Business Mistake!

    Operations, Finance and Marketing You’ve probably heard the alarming statistics saying that 9 out of 10 start-ups fail. While this statistic may be inflated, the truth is that many start-up businesses do indeed fail. After working with hundreds of start-ups as a business consultant, Bill […]

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    SBDC

    Make the Move to the 7 P’s of Marketing

    For about the past 50 years marketing was the understanding and implementing the Four P’s – Product, Price, Promotion and Place.  This concept of Marketing was introduced by E. Jerome McCarthy in the 1960s, which has since been widely used by marketers and held strong until […]

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  • 0 208
    SBDC

    Florida SBDC Network, Enterprise Florida Partner to Help State Businesses Expand Overseas

    Export Assistance Service Provides Framework for International Expansion

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    SBDC

    Do You Know the Language of Your Customer?

    In the 1980s a defense company had fielded a new piece of high tech equipment to the military. Manuals had been meticulously written and scrutinized to give the troops step-by-step direction on how to properly operate and maintain the equipment. Shortly after the deployment, reports […]

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