Category Archive for: ‘Marketing’

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    Make the Move to the 7 P’s of Marketing

    For about the past 50 years marketing was the understanding and implementing the Four P’s – Product, Price, Promotion and Place.  This concept of Marketing was introduced by E. Jerome McCarthy in the 1960s, which has since been widely used by marketers and held strong until […]

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    Florida SBDC Network, Enterprise Florida Partner to Help State Businesses Expand Overseas

    Export Assistance Service Provides Framework for International Expansion

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    Do You Know the Language of Your Customer?

    In the 1980s a defense company had fielded a new piece of high tech equipment to the military. Manuals had been meticulously written and scrutinized to give the troops step-by-step direction on how to properly operate and maintain the equipment. Shortly after the deployment, reports […]

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    20 Google Tools for Small Businesses – Part 2

    In this article we look at the best Google resources for your small business. Many of the tools listed are free or low cost and contain invaluable information to help grow your business. Google Keyword Planner (Free for Google Adword account holders) – Is a […]

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    20 Google Tools for Small Businesses – Part 1

    In this article we look at the best Google resources for your small business. Many of the tools listed are free or low cost and contain invaluable information to help grow your business. Gmail Account (Free) – Is a free advertising-supported email service provided by […]

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    Two Things That Keep Small Businesses From Growing

    Entrepreneurs all have a passion.  A passion for the business they are in and passion to make that business succeed.  But within this passion lies a trait that to them looks positive.  In reality it may be holding back the growth of the business.  So […]

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    Top Trends in the Food Industry

    According to the restaurant industry and www.restaurantowner.com there are new trends in 2015. Three of those include: Locally grown produce and meat. Consumers want to know where their food comes from and want to support the local farmers. Cuisine from various nationalities. One example is […]

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    Capability Statement Essential for Small Businesses When Working with Federal Government

    Have you read the Federal Government Marketing Solutions article? There are a few marketing strategies starting points highlighted in that article such as identifying NAICS codes, obtaining a DUNS number, and registering with the System Award Management (SAM) and SBA Dynamic Small Business Search. Those […]

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    How to Market Your Business to the Federal Government

    Small and large businesses have more than a few options to market to various levels of the government, such as federal, state, and local government. Marketing to the government is no easy mission. What’s more is that every entity has their own way of procuring […]

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    5 Tips for a Successful #ShopSmall Promotion

    For the past four years, the first Saturday after Thanksgiving has been recognized as Small Business Saturday.  Originally conceived by American Express (AMEX), this movement has grown quickly with thousands of business participants and millions of AMEX users taking advantage of a one day $10 […]

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