Category Archive for: ‘Marketing’

  • 4 Steps To Improve Your Position In The Government Marketplace

    4 Steps to Improve Your Position in the Government Marketplace

    Government contracting has developed into a very competitive marketplace, thanks to its potential for being very profitable. Companies of all sizes, from small, micro-firms with one employee to large, mega-firms with thousands of employees have been successful in selling products and services to government agencies […]

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    The Big Start-Up Business Mistake!

    Operations, Finance and Marketing You’ve probably heard the alarming statistics saying that 9 out of 10 start-ups fail. While this statistic may be inflated, the truth is that many start-up businesses do indeed fail. After working with hundreds of start-ups as a business consultant, Bill […]

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    Make the Move to the 7 P’s of Marketing

    For about the past 50 years marketing was the understanding and implementing the Four P’s – Product, Price, Promotion and Place.  This concept of Marketing was introduced by E. Jerome McCarthy in the 1960s, which has since been widely used by marketers and held strong until […]

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    Florida SBDC Network, Enterprise Florida Partner to Help State Businesses Expand Overseas

    Export Assistance Service Provides Framework for International Expansion

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    Do You Know the Language of Your Customer?

    In the 1980s a defense company had fielded a new piece of high tech equipment to the military. Manuals had been meticulously written and scrutinized to give the troops step-by-step direction on how to properly operate and maintain the equipment. Shortly after the deployment, reports […]

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    20 Google Tools for Small Businesses – Part 2

    In this article we look at the best Google resources for your small business. Many of the tools listed are free or low cost and contain invaluable information to help grow your business. Google Keyword Planner (Free for Google Adword account holders) – Is a […]

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    20 Google Tools for Small Businesses – Part 1

    In this article we look at the best Google resources for your small business. Many of the tools listed are free or low cost and contain invaluable information to help grow your business. Gmail Account (Free) – Is a free advertising-supported email service provided by […]

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    Two Things That Keep Small Businesses From Growing

    Entrepreneurs all have a passion.  A passion for the business they are in and passion to make that business succeed.  But within this passion lies a trait that to them looks positive.  In reality it may be holding back the growth of the business.  So […]

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    Top Trends in the Food Industry

    According to the restaurant industry and www.restaurantowner.com there are new trends in 2015. Three of those include: Locally grown produce and meat. Consumers want to know where their food comes from and want to support the local farmers. Cuisine from various nationalities. One example is […]

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    Capability Statement Essential for Small Businesses When Working with Federal Government

    Have you read the Federal Government Marketing Solutions article? There are a few marketing strategies starting points highlighted in that article such as identifying NAICS codes, obtaining a DUNS number, and registering with the System Award Management (SAM) and SBA Dynamic Small Business Search. Those […]

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