Category Archive for: ‘Marketing’

  • 0 026

    How to Market Your Business to the Federal Government

    Small and large businesses have more than a few options to market to various levels of the government, such as federal, state, and local government. Marketing to the government is no easy mission. What’s more is that every entity has their own way of procuring [...]

    Read More →  
  • 0 022

    5 Tips for a Successful #ShopSmall Promotion

    For the past four years, the first Saturday after Thanksgiving has been recognized as Small Business Saturday.  Originally conceived by American Express (AMEX), this movement has grown quickly with thousands of business participants and millions of AMEX users taking advantage of a one day $10 [...]

    Read More →  
  • SocialMedia Article 3.2014

    Six social media tips for your business

    Are you using social media platforms as part of your marketing strategy? Or have you fallen into the fad of using different social media without a clear strategy? Facebook or a website are not the substitute of the phone directory, they are tools to generate [...]

    Read More →  
  • 1 344

    How to Preempt Business Threats

    In the 2013 Florida legislative session as the two parties struggled to get the best leverage for their bills, a law was invoked that required all bills to be read aloud in their entirety before they were voted on. The reading of the bill would [...]

    Read More →  
  • 00327

    Developing a marketing strategy

    Marketing your business requires a lot of planning, forethought, and vision. In order to develop an effective strategy, your organization should build from the ground up and should

    Read More →  
  • 00312

    Networking with Purpose

    You might enjoy networking, meeting new people, learning about their businesses and purposes but there is more to networking than just showing up with a well intended stack of business cards.  Networking is not as much about introducing yourself or your business to others as [...]

    Read More →  
  • 00314

    Promotional Analysis: What do you Present to Your Potential Customers

    When was the last time you reviewed the company’s marketing and advertising materials?  You should update your materials on a scheduled basis so they don’t present an obsolete or confusing representation of your business. 

    Read More →  
  • Successfully Promoting Your Business with Minimal Expense

    Word-of-Mouth. Yes, the old-fashion, tested and most cost-effective promotion is still the great handshake of friendship.  Today, we have modernized it by calling it networking. Quick tips for word-of-mouth and networking: 1) When meeting someone for the first time or an acquaintance you haven’t seen [...]

    Read More →  
  • Put on the Website Mask: Using Your Website to Control Perceptions

    Don’t let internal weaknesses show on your website. Have you ever been to a website that screams any of these: Disorganized! Small! Incapable! Your website doesn’t have to scream these things, even if it is the truth. Your company might be small, but your website [...]

    Read More →