Category Archive for: ‘Business Essentials’

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    5 Mistakes Small Business Owners Can Overcome

    When interviewing growth acceleration service clients about their business, Florida SBDC at USF certified business consultants ask, “What are your most important duties?” Typical responses include setting the strategic vision for the company, motivating personnel, establishing tactics to be used in the business, developing the […]

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    Is it better to know your customer or your product?

    The answer is, you need to know as much about you customer as you do about your product. This is based upon the Law of Caring: “No one cares how much you know until they know how much you care.” (Sales Bible by Jeffrey Gitomer.) […]

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    SWOT Analysis a key business assessment tool

    Key Business Assessment Tool    As businesses try to move forward in this sluggish economy it may be time to pull a time honored resource out of the business toolbox– the SWOT Analysis  (Strengths, Weaknesses, Opportunities, and Threats).  Chances are that you’ve heard of  the […]

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    Are you Protecting Your Business Assets?

    You have worked hard to set up your company, create a brand and image, but have you protected it? Let’s take a look at how you can protect your intellectual property and create a valuable asset to your company. First, start with some basic research […]

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    The Silent Sales Language

    More than 70 percent of our communication is done through the nonverbal combination of movement, posture and tone that takes part in our unconscious.  In fact, some studies show that body language has greater impact than the spoken word.  It’s an excellent measure of true […]

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    Networking with Purpose

    You might enjoy networking, meeting new people, learning about their businesses and purposes but there is more to networking than just showing up with a well intended stack of business cards.  Networking is not as much about introducing yourself or your business to others as […]

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