Category Archive for: ‘Marketing’

  • Marketing is Like Relationships
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    Marketing is Like Dating – The First Date

    Part 2: The First Date by Carl Hadden and Shaunda Wickham | February 18, 2020 Marketing has changed a lot over the years thanks to the technological boom, just like dating has. Previously in this series, we discussed the similarities between three elements of the […]

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  • Marketing is Like Relationships
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    Marketing is Like Dating – The Meet-Cute

    Part 1: The Meet-Cute by Carl Hadden and Shaunda Wickham | February 4, 2020 Dating has changed a lot over the years, particularly in the way people meet. Whether you see the introduction of dating sites and apps as a positive or a negative, they […]

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  • Super Bowl LV creates big opportunities for local businesses
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    Super Bowl LV creates big opportunities for local businesses

    by Shaunda Wickham | January 6, 2020 Loaded with fan fair, comradery, celebrity sightings, and celebrations, there is a lot of excitement that comes with your town being chosen to host the Super Bowl. For many local business owners, it can be a very profitable […]

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  • Market Smarter, Not Harder
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    Market Smarter, Not Harder

    by Scott Carpenter | November 27, 2019 When it comes to marketing, oftentimes business owners tend put the cart before the horse and focus on the wrong things. They will jump into tactics like spending a lot of money on advertising and sending a bunch […]

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  • 6 Tips to Make Small Business Saturday a Success
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    6 Tips to Make Small Business Saturday a Success

    by Stacey Dadd | November 22, 2019 On the last Saturday of November each year, small businesses across the nation band together to entice consumers to Shop Small. The initiative, launched in 2010 by American Express, was created as a means for small businesses to […]

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  • What Big Brands Know About Marketing
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    What Big Brands Know About Marketing

    by Stacey Dadd | November 5, 2019 In the era of the Internet, the marketing options are endless, but so is the noise from other businesses. So, how does a small business stand out from the crowd? If you ask Gerry O’Brion, he would say […]

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