Category Archive for: ‘Marketing’

  • Marketing: Your Process is Your Brand

    Marketing: Your Process is Your Brand

    by Michael Noel, MBA | April 4, 2018 Think of your favorite fast food restaurant. One of the main reasons we go there is not the culinary experience – it’s the reliable experience! No surprises! No doubt we rely on the consistency of the product […]

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  • Marketing: Clone Wars you Can Win

    Marketing: Clone Wars you Can Win

    by Michael Noel, MBA | April 4, 2018 Once upon a time in a galaxy right outside your door, is a time of intense competition for the attention of your customer, and a battle rages on. It feels like that sometimes. So much noise from […]

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  • Shop small is world-wide effort

    Shop Small is World-Wide Effort

    by Selma Canas | December 14, 2017 Initiated by American Express in 2009, the Shop Small campaign encourages shoppers to support their local small businesses by shopping small rather than at larger retailers. This year, Small Business Saturday was held nationwide on Nov. 25, 2017. […]

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  • Spark, Air, Fuel and Compression

    Spark, Air, Fuel and Compression

    My hobby is riding older motorcycles. Unfortunately, older motorcycles tend to break down now and again. Usually, they break down where you don’t have access to help such as a mechanic. So that means repairs have to be made without help. It is a very frustrating situation. Your bike won’t start and you are not sure what is wrong. You don’t have the ability to get professional help.

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  • Why a Baseball Coach Might Be Better at Running Your Business Than You

    Why a Baseball Coach Might Be Better at Running Your Business Than You

    Imagine for a moment that you are at a baseball game. As the game is about to start, the head coach/manager of your team goes to the umpire and requests the scoreboard to be turned off for the entire game. The manager also requests the umpire not to announce whether a pitch is a ball, strike or if a runner is out. The manager has decided he will simply watch the game until the end, and then ask for the scoreboard to be relit so he can see the final outcome.

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  • Six Steps to Curing Employee Churn

    Six Steps to Curing Employee Churn

    “I can’t find the right people to hire and even if I do, they don’t last more than a year or two!” the client groaned sitting across from my desk. “We pay the going rate but things have changed. Employees just aren’t loyal anymore!”

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