Category Archive for: ‘Marketing’

  • Find Your Brand’s A-Ha Moment to Break Out of the Clutter
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    Find Your Brand’s A-Ha Moment to Break Out of the Clutter

    by Scott Carpenter, CME | October 12, 2021 When you think of the great brand names in the world, they all have one thing in common: they deliver an emotional solution every time it is consumed that is bigger than its functional benefit. Think of […]

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  • How to Win During the Holiday Sales Season
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    How to Win During the Holiday Sales Season

    by Greg Manning, ABCP | September 30, 2021 Part Three: Managing Post-Christmas activity Although Christmas has come and gone, the work of a retailer is not yet complete. In order to finish the season strong, you have to manage post-Christmas sales and ensure you don’t […]

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  • How to Win During the Holiday Sales Season
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    How to Win During the Holiday Sales Season

    by Greg Manning, ABCP | September 30, 2021 Part Two: Managing Post-Thanksgiving Activity In our first article of the series, we highlighted nine tips for preparing for the Thanksgiving sales season. Now, the holiday season is in full swing. Every day is vitally important. The […]

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  • How to Win During the Holiday Sales Season
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    How to Win During the Holiday Sales Season

    by Greg Manning, ABCP | September 30, 2021 Part One: Managing Pre-Thanksgiving Activity Before we know it, the holiday season will be upon us. Customers will be flocking to stores to make their season magical by purchasing gifts for family and friends.  While the customer […]

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  • To GSA or not to GSA: Is it a fit for your business?
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    To GSA or not to GSA: Is it a fit for your business?

    by Karen Krymski, MPH, CVE | September 30, 2021 Author’s Note: This article is not an attempt to address the complete analysis as to whether a company needs a General Services Administration (GSA) contract/award but serves as an introduction to the question. On a number […]

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  • Is Emergency Funding Giving You A False Sense of Security?
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    Is Emergency Funding Giving You A False Sense of Security?

    by Corey McCaster | August 13, 2021 The pandemic has affected business owners in a variety of ways. Few business owners were completely unscathed. Some started to experience a negative impact but were able to adapt and adjust to turn it into a successful year. […]

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