Category Archive for: ‘Marketing’

  • Spark, Air, Fuel and Compression
    SBDC

    Spark, Air, Fuel and Compression

    My hobby is riding older motorcycles. Unfortunately, older motorcycles tend to break down now and again. Usually, they break down where you don’t have access to help such as a mechanic. So that means repairs have to be made without help. It is a very frustrating situation. Your bike won’t start and you are not sure what is wrong. You don’t have the ability to get professional help.

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  • Why a Baseball Coach Might Be Better at Running Your Business Than You
    SBDC

    Why a Baseball Coach Might Be Better at Running Your Business Than You

    Imagine for a moment that you are at a baseball game. As the game is about to start, the head coach/manager of your team goes to the umpire and requests the scoreboard to be turned off for the entire game. The manager also requests the umpire not to announce whether a pitch is a ball, strike or if a runner is out. The manager has decided he will simply watch the game until the end, and then ask for the scoreboard to be relit so he can see the final outcome.

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  • Six Steps to Curing Employee Churn
    SBDC

    Six Steps to Curing Employee Churn

    “I can’t find the right people to hire and even if I do, they don’t last more than a year or two!” the client groaned sitting across from my desk. “We pay the going rate but things have changed. Employees just aren’t loyal anymore!”

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  • 4 Steps To Improve Your Position In The Government Marketplace
    SBDC

    4 Steps to Improve Your Position in the Government Marketplace

    Government contracting has developed into a very competitive marketplace, thanks to its potential for being very profitable. Companies of all sizes, from small, micro-firms with one employee to large, mega-firms with thousands of employees have been successful in selling products and services to government agencies […]

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  • Image 10302171209
    SBDC

    The Big Start-Up Business Mistake!

    Operations, Finance and Marketing You’ve probably heard the alarming statistics saying that 9 out of 10 start-ups fail. While this statistic may be inflated, the truth is that many start-up businesses do indeed fail. After working with hundreds of start-ups as a business consultant, Bill […]

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  • Image08229150836
    SBDC

    Make the Move to the 7 P’s of Marketing

    For about the past 50 years marketing was the understanding and implementing the Four P’s – Product, Price, Promotion and Place.  This concept of Marketing was introduced by E. Jerome McCarthy in the 1960s, which has since been widely used by marketers and held strong until […]

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