Category Archive for: ‘Marketing’

  • FAQ: Trademarking Your Business
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    FAQ: Trademarking Your Business

    by Mitchell Lairmore | July 2, 2020 There are many things a business owner must consider when starting a business. Tasks such as balancing finances, hiring new employees and company structure often top many business owners’ list of priorities. Protecting the company’s image should also […]

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  • In 2020, Create Your Brand With 20/20 Vision
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    In 2020, Create Your Brand With 20/20 Vision

    by Scott Carpenter | June 30, 2020 Through our work at the Florida SBDC at University of South Florida, we provide no-cost consulting to a wide range of diverse business clients.  Some are doing very well as they seek our consultant’s insight to help them […]

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  • Networking During a Pandemic
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    Networking During a Pandemic

    by Scott Carpenter | June 30, 2020 Just because there are fewer opportunities to network during the COVID-19 pandemic, doesn’t mean your networking and business development have to stop. In fact, it’s important that your business development tactics keep moving in this environment where every […]

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  • Marketing is Like Relationships
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    Marketing is Like Dating – The First Date

    Part 2: The First Date by Carl Hadden and Shaunda Wickham | February 18, 2020 Marketing has changed a lot over the years thanks to the technological boom, just like dating has. Previously in this series, we discussed the similarities between three elements of the […]

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  • Marketing is Like Relationships
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    Marketing is Like Dating – The Meet-Cute

    Part 1: The Meet-Cute by Carl Hadden and Shaunda Wickham | February 4, 2020 Dating has changed a lot over the years, particularly in the way people meet. Whether you see the introduction of dating sites and apps as a positive or a negative, they […]

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  • Super Bowl LV creates big opportunities for local businesses
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    Super Bowl LV creates big opportunities for local businesses

    by Shaunda Wickham | January 6, 2020 Loaded with fan fair, comradery, celebrity sightings, and celebrations, there is a lot of excitement that comes with your town being chosen to host the Super Bowl. For many local business owners, it can be a very profitable […]

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