Category Archive for: ‘Marketing’

  • Escape the Cold Call Rut
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    Escape the Cold Call Rut

    by Pablo Arroyo and Shaunda Wickham | September 1, 2020 With the advancement of technology and the ability for business owners to conduct their own research and buy online, cold calling is becoming an increasingly obsolete tactic to attract new business. Many business owners find […]

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  • FAQ: Trademarking Your Business
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    FAQ: Trademarking Your Business

    by Mitchell Lairmore | July 2, 2020 There are many things a business owner must consider when starting a business. Tasks such as balancing finances, hiring new employees and company structure often top many business owners’ list of priorities. Protecting the company’s image should also […]

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  • In 2020, Create Your Brand With 20/20 Vision
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    In 2020, Create Your Brand With 20/20 Vision

    by Scott Carpenter | June 30, 2020 Through our work at the Florida SBDC at University of South Florida, we provide no-cost consulting to a wide range of diverse business clients.  Some are doing very well as they seek our consultant’s insight to help them […]

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  • Networking During a Pandemic
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    Networking During a Pandemic

    by Scott Carpenter | June 30, 2020 Just because there are fewer opportunities to network during the COVID-19 pandemic, doesn’t mean your networking and business development have to stop. In fact, it’s important that your business development tactics keep moving in this environment where every […]

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  • Marketing is Like Relationships
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    Marketing is Like Dating – The First Date

    Part 2: The First Date by Carl Hadden and Shaunda Wickham | February 18, 2020 Marketing has changed a lot over the years thanks to the technological boom, just like dating has. Previously in this series, we discussed the similarities between three elements of the […]

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  • Marketing is Like Relationships
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    Marketing is Like Dating – The Meet-Cute

    Part 1: The Meet-Cute by Carl Hadden and Shaunda Wickham | February 4, 2020 Dating has changed a lot over the years, particularly in the way people meet. Whether you see the introduction of dating sites and apps as a positive or a negative, they […]

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