Category Archive for: ‘Marketing’

  • Market Smarter, Not Harder
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    Market Smarter, Not Harder

    by Scott Carpenter | November 27, 2019 When it comes to marketing, oftentimes business owners tend put the cart before the horse and focus on the wrong things. They will jump into tactics like spending a lot of money on advertising and sending a bunch […]

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  • 6 Tips to Make Small Business Saturday a Success
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    6 Tips to Make Small Business Saturday a Success

    by Stacey Dadd | November 22, 2019 On the last Saturday of November each year, small businesses across the nation band together to entice consumers to Shop Small. The initiative, launched in 2010 by American Express, was created as a means for small businesses to […]

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  • What Big Brands Know About Marketing
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    What Big Brands Know About Marketing

    by Stacey Dadd | November 5, 2019 In the era of the Internet, the marketing options are endless, but so is the noise from other businesses. So, how does a small business stand out from the crowd? If you ask Gerry O’Brion, he would say […]

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  • Optimizing Your Google Listing
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    Tips for Optimizing Your Google Listing

    by Kurt Forster | September 24, 2019 Often times there are business owners who have a website, but possibly have done nothing to create an effective Search Engine Optimization (SEO) strategy. This could be due to a lack of knowledge of the best SEO practices, […]

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  • The Importance of Cash Flow Statements and Projections
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    The Importance of Cash Flow Statements and Projections

    by Kurt Forster | September 17, 2019 Business is finally booming for ABC Cabinets. The owner is now booking more jobs than he ever has before. He has six jobs in the pipeline, so he decides to buy all of the materials ahead of time […]

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  • From Employee to Teammate: How inclusive goal setting motivates employees
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    From Employee to Teammate: How inclusive goal setting motivates employees

    by Kurt Forster | July 17, 2019 When an employee is hired, they are given pretty clear goals or objectives for their position. However, more often than not, those same employees may not have the same understanding about the goals and objectives of the company […]

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