Category Archive for: ‘Marketing’

  • How To Use Public Relations To Build Brand Credibility
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    How To Use Public Relations To Build Brand Credibility

    by Scott Carpenter | June 10, 2021 While many marketers spend big on paid advertising methods to build brand credibility and awareness, one of the most influential methods that is often overlooked and totally free is public relations. Called the art of influence, “public relations […]

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  • Is the Price Right for Retail?
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    Is the Price Right for Retail?

    by Christine Jaros | April 27, 2021 When most business owners start their business, they typically have big dreams and goals of what they want the business to be. For those business owners creating products or goods, they may find themselves asking the following: Do […]

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  • How to Find New Customers on a Limited Marketing Budget
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    How to Find New Customers on a Limited Marketing Budget

    by Scott Carpenter | March 29, 2021 Building your business through acquiring new customers is the key to success. While some new sales are organic where new buyers simply find you on their own, most new business is a result of a concentrated effort from […]

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  • Escape the Cold Call Rut
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    Escape the Cold Call Rut

    by Pablo Arroyo and Shaunda Wickham | September 1, 2020 With the advancement of technology and the ability for business owners to conduct their own research and buy online, cold calling is becoming an increasingly obsolete tactic to attract new business. Many business owners find […]

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  • FAQ: Trademarking Your Business
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    FAQ: Trademarking Your Business

    by Mitchell Lairmore | July 2, 2020 There are many things a business owner must consider when starting a business. Tasks such as balancing finances, hiring new employees and company structure often top many business owners’ list of priorities. Protecting the company’s image should also […]

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  • In 2020, Create Your Brand With 20/20 Vision
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    In 2020, Create Your Brand With 20/20 Vision

    by Scott Carpenter | June 30, 2020 Through our work at the Florida SBDC at University of South Florida, we provide no-cost consulting to a wide range of diverse business clients.  Some are doing very well as they seek our consultant’s insight to help them […]

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