Category Archive for: ‘Marketing’

  • From Employee to Teammate: How inclusive goal setting motivates employees
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    From Employee to Teammate: How inclusive goal setting motivates employees

    by Kurt Forster | July 17, 2019 When an employee is hired, they are given pretty clear goals or objectives for their position. However, more often than not, those same employees may not have the same understanding about the goals and objectives of the company […]

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  • Using Event-oriented Marketing to Help Jumpstart Your Strategy
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    Using Event-oriented Marketing to Help Jumpstart Your Strategy

    by Kurt Forster | June 11, 2019 No matter what the product or service is, one thing that all business owners understand to be universally true is, in order to be successful, you must know how to effectively get your message out to the masses. […]

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  • Should my company become CGBP Certified?
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    Should my company become CGBP Certified?

    by Eileen Rodriguez, CGBP | May 14, 2019 Many business owners starting out may not consider the possibility of their business being ready for the global market. However, more than 95 percent of the world’s consumers are located beyond U.S. borders. So, if you think […]

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  • Merchandising Intellectual Property is Risky Business
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    Merchandising Intellectual Property is Risky Business

    by Chris McCray | May 15, 2019 It takes a dedicated person to stand in line a day or two in advance just to buy tickets to a movie – a true fan. From Star Wars to the Marvel Universe, this phenomenon has been enticing […]

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  • Marketing: Your Process is Your Brand
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    Marketing: Your Process is Your Brand

    by Michael Noel, MBA | April 4, 2018 Think of your favorite fast food restaurant. One of the main reasons we go there is not the culinary experience – it’s the reliable experience! No surprises! No doubt we rely on the consistency of the product […]

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  • Marketing: Clone Wars you Can Win
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    Marketing: Clone Wars you Can Win

    by Michael Noel, MBA | April 4, 2018 Once upon a time in a galaxy right outside your door, is a time of intense competition for the attention of your customer, and a battle rages on. It feels like that sometimes. So much noise from […]

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