Category Archive for: ‘Marketing’

  • Using Event-oriented Marketing to Help Jumpstart Your Strategy

    Using Event-oriented Marketing to Help Jumpstart Your Strategy

    by Kurt Forster | June 11, 2019 No matter what the product or service is, one thing that all business owners understand to be universally true is, in order to be successful, you must know how to effectively get your message out to the masses. […]

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  • Should my company become CGBP Certified?

    Should my company become CGBP Certified?

    by Eileen Rodriguez, CGBP | May 14, 2019 Many business owners starting out may not consider the possibility of their business being ready for the global market. However, more than 95 percent of the world’s consumers are located beyond U.S. borders. So, if you think […]

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  • Merchandising Intellectual Property is Risky Business

    Merchandising Intellectual Property is Risky Business

    by Chris McCray | May 15, 2019 It takes a dedicated person to stand in line a day or two in advance just to buy tickets to a movie – a true fan. From Star Wars to the Marvel Universe, this phenomenon has been enticing […]

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  • Marketing: Your Process is Your Brand

    Marketing: Your Process is Your Brand

    by Michael Noel, MBA | April 4, 2018 Think of your favorite fast food restaurant. One of the main reasons we go there is not the culinary experience – it’s the reliable experience! No surprises! No doubt we rely on the consistency of the product […]

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  • Marketing: Clone Wars you Can Win

    Marketing: Clone Wars you Can Win

    by Michael Noel, MBA | April 4, 2018 Once upon a time in a galaxy right outside your door, is a time of intense competition for the attention of your customer, and a battle rages on. It feels like that sometimes. So much noise from […]

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  • Shop small is world-wide effort

    Shop Small is World-Wide Effort

    by Selma Canas | December 14, 2017 Initiated by American Express in 2009, the Shop Small campaign encourages shoppers to support their local small businesses by shopping small rather than at larger retailers. This year, Small Business Saturday was held nationwide on Nov. 25, 2017. […]

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