Category Archive for: ‘Marketing’
Make the Move to the 7 P’s of Marketing
For about the past 50 years marketing was the understanding and implementing the Four P’s – Product, Price, Promotion and Place. This concept of Marketing was introduced by E. Jerome McCarthy in the 1960s, which has since been widely used by marketers and held strong until […]
Read More →Florida SBDC Network, Enterprise Florida Partner to Help State Businesses Expand Overseas
Export Assistance Service Provides Framework for International Expansion
Read More →Do You Know the Language of Your Customer?
In the 1980s a defense company had fielded a new piece of high tech equipment to the military. Manuals had been meticulously written and scrutinized to give the troops step-by-step direction on how to properly operate and maintain the equipment. Shortly after the deployment, reports […]
Read More →20 Google Tools for Small Businesses – Part 2
In this article we look at the best Google resources for your small business. Many of the tools listed are free or low cost and contain invaluable information to help grow your business. Google Keyword Planner (Free for Google Adword account holders) – Is a […]
Read More →20 Google Tools for Small Businesses – Part 1
In this article we look at the best Google resources for your small business. Many of the tools listed are free or low cost and contain invaluable information to help grow your business. Gmail Account (Free) – Is a free advertising-supported email service provided by […]
Read More →Two Things That Keep Small Businesses From Growing
Entrepreneurs all have a passion. A passion for the business they are in and passion to make that business succeed. But within this passion lies a trait that to them looks positive. In reality it may be holding back the growth of the business. So […]
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