Category Archive for: ‘Marketing’

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    Developing a marketing strategy

    Marketing your business requires a lot of planning, forethought, and vision. In order to develop an effective strategy, your organization should build from the ground up and should

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    Networking with Purpose

    You might enjoy networking, meeting new people, learning about their businesses and purposes but there is more to networking than just showing up with a well intended stack of business cards.  Networking is not as much about introducing yourself or your business to others as […]

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    Promotional Analysis: What do you Present to Your Potential Customers

    When was the last time you reviewed the company’s marketing and advertising materials?  You should update your materials on a scheduled basis so they don’t present an obsolete or confusing representation of your business. 

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  • Successfully Promoting Your Business with Minimal Expense

    Word-of-Mouth. Yes, the old-fashion, tested and most cost-effective promotion is still the great handshake of friendship.  Today, we have modernized it by calling it networking. Quick tips for word-of-mouth and networking: 1) When meeting someone for the first time or an acquaintance you haven’t seen […]

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  • Put on the Website Mask: Using Your Website to Control Perceptions

    Don’t let internal weaknesses show on your website. Have you ever been to a website that screams any of these: Disorganized! Small! Incapable! Your website doesn’t have to scream these things, even if it is the truth. Your company might be small, but your website […]

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