Category Archive for: ‘Starting a Business’
Training Your People Without Draining Your Profits
A classic CFO/CEO exchange: CFO: “What happens if we invest in developing our people and they leave us?” CEO: “What happens if we don’t and they stay? Many businesses of all sizes find themselves in this conundrum and this can be especially challenging for small […]
Read More →Success vs. Failure: Three Elements for Starting a Successful Business
Starting a business can be both exciting and risky. On the up side, the thought of being your own boss is appealing to many people. Coupled with an innovative idea or a different way of offering a product or service, the business may produce a […]
Read More →Exporting Can Lead to Higher Paying Markets for Producers
Are you a local producer who has been selling through the same channels for years? Researching other markets, including selling oversees may provide greater profit margins. Trade planning and utilizing available marketing tools will allow you to assess the best paying markets. Honey is a […]
Read More →Need an Angel investor? Stop asking for money.
by Jim Taylor, Florida SBDC at USF The title of this article may not seem to make any sense. You need an Angel investor for your start-up business, but can’t seem to find any wealthy or accredited investors to give you the cash. Why is […]
Read More →Are you fishing (marketing) with the wrong bait?
“The worm has to taste good to the fish, not the fisherman.” ~ Bernd Osterloh Volkswagen That makes perfect sense when discussing worms but what about your company’s marketing efforts? Are product ads designed to connect with the marketing manager or owner of the company? […]
Read More →Great customer service creates repeat customers
“The worm has to taste good to the fish, not the fisherman.” Have you ever had excellent customer service? Undoubtedly you have. This is service that makes you feel special enough to keep returning to that business because you were treated special. The kind of […]
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