New Franchise in Wesley Chapel Creates 4 New Jobs

The desire to own a small business runs in Beatriz Cardona’s veins.  Originally from Venezuela, she comes from a family of entrepreneurs and followed that passion by earning a bachelor’s in entrepreneurship and business management. Beatriz and her husband, Roberto, are now living their dreams operating a 1400 sq. foot Sign-a-Rama franchise.

The Cardonas first came to the Small Business Development Center in April 2010 as attendees in the minority and women-owned business certification seminar. By September 2010 they were fully equipped to fulfill their vision of running a successful business.

“I had very specific questions in regards to structuring my company in the areas of business taxes, payroll responsibilities, marketing and financing,” said Beatriz.  “Most people aren’t familiar with every aspect associated with operating a new business or growing an existing one, but the SBDC was able to provide this expertise — for free.”

Jobs in Florida - SignoRama_SBDC-Success-StoryPrior to becoming fully operational, Beatriz and Roberto spent many hours analyzing different franchise opportunities and conducting multiple feasibility studies.

I had very specific questions in regards to structuring my company in the areas of business taxes, payroll responsibilities, marketing and financing. Most people aren’t familiar with every aspect associated with operating a new business or growing an existing one, but the SBDC was able to provide this expertise — for free.

They worked with SBDC Certified Business Analyst Maria Yepes to navigate the process of becoming certified as a minority-owned business. They are able to use the certification to gain a competitive advantage when bidding on projects for state and local government contracts and private companies.

“Obtaining a certification as a minority business isn’t as simple as some might think,” said Maria. “First the business owner has to make strategic decisions in choosing which certification(s) to obtain and then go through a very detail-oriented process to obtain the certification.”

Maria conducted site visits and reviewed the couple’s certification packets and vendor registrations to agencies like My Florida Marketplace.  At the same time, Beatriz also worked with SBDC Certified Business Analyst and Certified Public Accountant Mario Iezzoni for guidance on taxation and payroll liabilities.

“It was a joy to assist Beatriz through the process.  I enjoy seeing my clients succeed and look forward to working with her in the future,” said Maria.

Beatriz explains that the SBDC’s expertise and experience guides small business owners throughout every step of business. The Cardona’s will continue to seek support from the SBDC to strengthen the longevity of their business through more advanced consulting topics in growth financing, strategic marketing and website search engine optimization.

Their Sign-a-Rama new hires include representatives for customer service, sales and a printing designer. The Sign-a-Rama of New Tampa is located in the corner of HWY 56 and Bruce B. Downs. It’s a full-service sign center designed to be a one-stop shop for all advertising and promotional needs. Their services include a full range of offerings from design to installation in products such as outdoor and indoor signs and banners, full car wrappers and more.  They can be contacted online at www.signarama-newtampa.com or by phone at (813) 994-0101.