Florida SBDC at the University of South Florida: Tampa

The Florida Small Business Development Center (SBDC) at the University of South Florida’s Muma College of Business, assists existing and emerging businesses in Tampa, through no-cost confidential business consulting, information, and low-cost training. Whether starting, buying, growing or selling a business, the Florida SBDC at USF has what entrepreneurs need to grow and succeed. Consultants can assist entrepreneurs in a variety of business areas, including: marketing, business certification, capital access, market diversification, developing strategic business plans, export services, and web optimization.

TampaTampa Port Authority Building
1101 Channelside Drive, Suite 210
Tampa, FL 33602
Phone: 813-905-5800
Hours: Monday – Friday, 8am – 5pm

USF CONNECT Building
3802 Spectrum Boulevard, Suite 111
Tampa, FL 33612-9220
Phone: 813-905-5800
Field Office: 813-974-5238
Hours:  Monday, 8am – 5pm
BY APPOINTMENT ONLY

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Meet the Consultants

  • Eileen Rodriguez

    Regional Director, NASBITE Certified Global Business Professional (CGBP), Certified Trainer, Florida SBDC at USF, Tampa

    Specialty: International Business, Women/Minority Business Certification

    Eileen Rodriguez began working with the Florida SBDC at USF in 1997, providing one-on-one confidential consulting and teaching seminars in English and Spanish in the areas of starting a small business, international trade, and women and minority certification. Before joining the FSBDC at USF, Rodriguez owned her own business for four years. She has more than 22 years of experience as a professional businesswoman. Prior to working at the Florida SBDC at USF, Rodriguez owned a geological consulting firm for four years. Rodriguez has received several recognitions, including the MED Corp’s Minority Business Advocate Award in 2017; Hispanic Leadership Class Award in Business from the Tampa Hispanic Heritage, Inc. in 2013; Status of Latino Staff Award from USF in 2013; and the Pathways Award from USF in 2018. She obtained her bachelor’s from the University of Puerto Rico and a Master of Science and an MBA from the University of South Florida. She is active in many organizations including the National Minority Supplier’s Development Council, Minority Enterprise Development (MED) Corp. of Tampa Bay, Tampa Bay Women in International Trade, Fifth Third Bank’s Florida Community Advisory Forum, and NASBITE International.

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  • Yanina Rosario

    Associate Director, Florida SBDC at USF, Tampa

    Specialty: Women/Minority/Veteran Certification

    Yanina Rosario, Florida SBDC at USF associate director and certified business consultant, specializes in business certifications, business planning, and marketing. She oversees operations in Hillsborough, Pasco and Hernando counties. Rosario’s expertise comes from more than 16 years of guiding pre-venture and well-established business owners through procurement, licensing, planning, marketing and financing, helping clients secure more than $3.2 million in small business loans. Rosario serves on the board of directors for the CareerSource Tampa Bay, is a member of the City of Tampa Equal Business Opportunity Advisory Committee, and the Minority Enterprise Development Week (MED Week) planning committee. She manages the Florida SBDC at USF’s Emergency Bridge Loan Committee. Rosario obtained a bachelor degree in marketing from the University of Central Florida and a masters in management from the Florida Institute of Technology.

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  • Carl Hadden

    Associate Director, Florida SBDC at USF, Polk County

    Specialty: Market Research, Business Planning, Financial Analysis, Student Teams

    Carl Hadden is an Associate Director with the Florida SBDC at University of South Florida. Hadden leads a team of 12 business consultants who serve the 10-county Tampa Bay region. He is also a marketing specialist with experience in workforce development, sales, insurance, entrepreneurship and training. As general manager for a wireless phone retailer, Hadden directed the marketing, co-op advertising, purchasing, vendor relations, and human resources. He assisted in implementing a point of sales system for the wireless retailer to automate processes and minimize loss prevention. As a workforce professional, Hadden assisted McGee Auto Service & Tires to secure a partnership with the Polk County School District, which would allow mechanics to get additional training and resources to become ASE certified. He graduated from Leadership Lake Wales Class 13 in 2009. Hadden has an associate’s degree in business administration from Polk State College and a bachelor’s in marketing management from Webber International University. He is also a Certified Marketing Executive, TTI DISC Certified Professional Behavioral Analyst, TTI DISC Certified Professional Driving Forces Analyst, and a Certified LivePlan Expert Adviser.


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  • Pablo Arroyo

    NASBITE Certified Global Business Professional (CGBP), Florida SBDC at USF, Tampa

    Specialties: International Trade, Marketing, Business Planning, Startup Assistance

    Pablo Arroyo has 17 years of experience in business development as an owner and business consultant in the public and private sectors. He is a Certified Global Business Professional (CGBP) and a Certified Marketing Executive (CME). He holds a bachelor’s degree in animal science, concentrating on international agriculture and agriculture economics, from the University of Missouri, and an MBA from the University of South Florida in marketing and international business. Arroyo was involved in strategic market expansion for companies from diverse sectors with emphasis on manufacturing, technology, agribusiness, food, tourism, hospitality, entrepreneurship and value-added enterprise development. Originally from Puerto Rico, he is fluent in Spanish and English.


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  • Bill Burnham

    Florida SBDC at USF, Tampa

    Specialty: Accounting, Business Planning, Business Valuation, Cash Flow Management, Financial Management, Growth, QuickBooks

    Bill Burnham is a lifelong resident of the Tampa Bay area. He is a graduate of the University of South Florida where he majored in accounting. He obtained his MBA from Florida Institute of Technology. Burnham has more than 25 years of experience working with Fortune 500 companies, nearly 20 of those years in management positions. During that time he managed more than 200 employees and spent time in accounting, finance, manufacturing, production control and strategic planning. He managed government contract budgets in excess of $50 million dollars and operating budgets of more than $25 million dollars.

    He prepared analysis for potential acquisitions, proposals for government contracts and conducted company-wide training programs on several different topics. Complementing his large company background, Burnham also has 15 years of experience as a small business owner in industries as diverse as dry cleaning and home health care. In addition to those endeavors he has also worked as a business broker and business valuator performing valuations and selling business throughout the state of Florida. He has hands on knowledge in business planning, budgeting, forecasting, profit and loss management, cash management, business sales, business valuation and franchise operations. Burnham is also a Certified LIvePlan Expert Advisor, QuickBooks Online ProAdvisor, Strategic Management Performance Systems certified, and a Profit Mastery Facilitator. Burnham was the 2018 Consultant of the Year for the Florida SBDC at USF region.

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  • Selma Canas

    NASBITE Certified Global Business Professional (CGBP), Florida SBDC at USF, Tampa

    Specialties: International Trade, Export Marketing Plans, Market Research

    Selma Canas is responsible for guiding small businesses through the complexities of developing export marketing and international expansion plans and teaching seminars on basic international trade. She has developed more than 30 Export Marketing Plans during the past six years for local businesses, and participated in trade missions to Brazil, Chile, Canada, and the Dominican Republic. Canas has more than 15 years of experience in sales, marketing and customer service in a variety of industries, including freight forwarding, real estate and advertising. As a co-owner of Restaurant Guide USA, she increased sales and distribution points and tripled the size of the distributed product.

    As a real estate broker-owner, Canas carved a niche in the Latin American community and had a career sales volume of more than $37 million. Canas earned her bachelor degree in economics from the University of South Florida. She is a NASBITE Certified Global Business Professional and holds an Export and Trade Counseling Certification from the U.S. Small Business Association. Selma earned Florida SBDC at USF Employee of the Year honors in 2016. She is a member of Toastmasters international and is fluent in Spanish and Portuguese.

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  • Douglas Greise

    Florida SBDC at USF, Tampa

    Specialty: Cybersecurity

    Doug is a seasoned business leader, entrepreneur, and technologist with more than 24 years of experience in leading and managing various information technology, cybersecurity, and management consulting services. He is a successful entrepreneur and was co-founder of a cybersecurity service firm that was acquired in 2016. Additionally, he was key part of an early-stage IT services firm from 1995 to 2001, before it was acquired. Throughout his career, Greise has supported a variety of small, large, and Fortune 100 businesses as a management consultant and technologist. He also has an extensive background in IT and cybersecurity operations for the U.S. Department of Defense and U.S. civilian agencies. Greise has held multiple industry certifications and has been an instructor for IT and cybersecurity within academic and corporate learning and development programs. He completed his bachelor’s degree in government and politics from the University of Maryland, College Park, and his master’s in cybersecurity risk and strategy from New York University. He is active in both the Sarasota and Washington, D.C., areas and serves as a board member and advisor to several organizations.

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  • Kyle King

    Florida SBDC at USF, Tampa & Polk County

    Specialty: Hospitality, Management, Marketing

    Kyle King provides consulting and teaches seminars in the areas of starting a small business, marketing, and business planning. Before joining the Florida SBDC at USF, King had a successful career in the franchise hospitality and craft beer industries. As an area manager for an international hospitality company, King directed the local training efforts for all levels of the organization. He also planned and implemented grassroots marketing efforts to coordinate with national activation campaigns. King led his area of operators in an effort to elevate the level of financial and operational intelligence through a continual education program. As a general manager and business owner, King has years of hands-on business operations including but not limited to social media, human resources, business planning and detailed financial review. He has a bachelor’s degree from the University of Central Florida, Google Fundamentals of Digital Marketing certification, and Strategic Management Performance System certification. As an entrepreneur himself, he has owned and operated a food truck and catering business in the Tampa Bay area. King also serves as executive director for a local non-profit.

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  • Karen E. Krymski

    Florida PTAC at USF, Tampa

    Specialty: Procurement, Marketing

    Karen Krymski has more than 20 years of experience as an entrepreneur, owning a firm that specialized in marketing, business development, public affairs, organizational leadership and strategic planning. Clients ranged from start-up small businesses to Fortune 500 companies (gold emblem brands). Her company was retained to assist in achieving clients’ strategic direction, branding and revenue goals and most retained her firm for successful execution following the planning process. Krymski’s industry knowledge spans a broad range and includes medical (behavioral health, physician practices and home healthcare) and dental; utilities (water, wastewater, solid waste and recycling); and retail promotions.

    She built a successful federal government business pipeline for a women-owned IT security company and also founded a local chapter of a national women’s business organization, achieving 350 invested members within a four year period. She earned a bachelor’s in health education and a master’s in public health planning from the University of Pittsburgh and completed a hospital administrative residency in Fort Myers. In 2007, she was honored as the Managing Director of the Year by eWomenNetwork, was a finalist in 2008 for the Tampa Bay Business Journal’s Businesswoman of the Year and was awarded the Iconic Woman award in 2012 from the St. Petersburg Chamber of Commerce.

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  • Mitch Lairmore

    Florida SBDC at USF, Tampa

    Specialty: International Trade, New Technologies, Business Planning, SBIR/STTR, Marketing

    Mitch Lairmore comes to the Florida SBDC at USF with a strong background in business development, strategic planning and market research. He has extensive experience with product development teams and small companies in the commercialization of technology. For the past eight years he has worked as a staff consultant, providing commercialization assistance to small companies in the SBIR/STTR program for a very diverse range of technology development projects sponsored by the US Navy, Department of Energy (DoE), National Science Foundation, Department of Transportation and Department of Homeland Security. Prior to that time, he formed a sole proprietor and was a subcontractor to a prime contractor for the National Institute of Health, DoE and Environmental Protection Agency.

    Earlier in his career, he served as a business development director at Eastman Kodak, where his responsibilities included creating strategic plans for new products, development of intellectual property licensing plans and collaboration with partners. Lairmore was a co-founder of a venture team that progressed to the development phase within the Kodak New Opportunity Development initiative. He was marketing manager for a multimillion dollar data storage product development effort and secured corporate partners and three funding rounds. In addition, he served as a board member for a portfolio company of Kodak Ventures Group that transitioned to profitability. Lairmore holds a Certified Global Business Professional certification through NASBITE International, is a Certified LivePlan Expert Advisor, and Strategic Management Performance Systems certified. He has assisted small businesses in exporting efforts by helping them identify and develop business relationships with international partners. He also assists clients in developing credible business plans for startup or growth. He holds an MBA from the William E. Simon Graduate School of Business Administration at the University of Rochester and a B.S. in Industrial Engineering from the University of Iowa.

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  • Brad Owens

    Florida SBDC at USF, Tampa

    Specialty: Financial Analysis, Capital Access, Business Plan Financial Forecasts

    Brad Owens joined the Florida SBDC at USF in 2017 and provides business owners with no-cost confidential business consulting with an emphasis in financing assistance, utilizing his banking experience of more than 25 years. During his banking career Owens assisted businesses with conventional and SBA lending for their expansion and growth efforts, as well as to help them get started. At Bank of America he was responsible for SBA lending in the Greater Tampa Bay market. In 2005, he was the first inductee into the Florida SBDC Network’s Lenders’ Hall of Fame.

    He later worked for Fifth Third Bank, Bay Cities Bank and Suncoast Credit Union. His background also includes sales and relationship management experience including formalized commercial credit training. Owens is also a certified Profit Mastery Facilitator.

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  • Joe Pfeiffer

    Florida SBDC at USF, Tampa

    Specialty: Growth Acceleration

    Joe Pfeiffer has more than 30 years of experience helping businesses of various types and sizes nationwide identify and resolve business problems that maximize efficiency, profitability, customer satisfaction and the market value of the business. He currently assists Florida SBDC at USF Growth Acceleration clients with operations evaluation and plans. Pfeiffer had a 22 year career at UPS with management positions in operations, training and industrial engineering at the district office and in the corporate office as air IE ground handling operations, international marketing, and pan-euro acquisitions IE project manager. Each of these roles managed projects involving $100M to $500M. He has held senior management positions working for various mid-sized companies. For the past 15 Pfeiffer has been focused on using his experience as a designer of training programs, facilitator and presenter of a variety of workshops and innovation sessions, business coach, business analyst and management consultant to assist businesses of all sizes and industries. His education includes earning a bachelor of science in business from Indiana University, an MBA from Butler University and a certificate in entrepreneurship from Clayton State University.

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  • Gina Smith

    Florida SBDC at USF, Tampa

    Specialty: Website Design, SEO

    As a marketing practitioner, Gina Smith and her team have developed search engine friendly websites for a variety of industries including healthcare, legal, government, education, tourism, specialty products and a number of small businesses. She also specializes in ongoing SEO and content development. Gina Smith conducts website evaluations and delivers website reports on behalf of the Florida SBDC at University of South Florida. The reports are a comprehensive analysis, examining the overall performance, user experience (UX) and search engine optimization (SEO) of client websites. Her previous experience includes seven years providing strategic consulting, public relations and marketing consulting services for Berkeley County, South Carolina and more than four years managing large-scale events for the Mid-Florida Chapter of the National Multiple Sclerosis Society. Smith graduated from the University of Central Florida with degrees in motion picture technology and journalism (specializing in advertising and public relations) and a minor in sociology.

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