Blog - SBDC Tampa Bay

Tips for Understanding Your Product Differentiators and Developing Proper Messaging

Blog, Economic Development, Growing Your Business

by Yolanda Goodloe | February 16, 2023 Product messaging is important as it communicates the value and benefits of a product to potential customers. It is a key part of marketing a product and can help attract and retain customers by clearly…

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The Florida SBDC at the University of South Florida is a member of the Florida SBDC Network, a statewide partnership program nationally accredited by the Association of America’s SBDCs and funded in part by the U.S. Small Business Administration, Defense Logistics Agency, State of Florida, and other private and public partners, with the University of West Florida serving as the network’s lead host institution. Florida SBDC services are extended to the public on a nondiscriminatory basis. Language assistance services are available for limited English proficient individuals.

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