Category Archive for: ‘Economic Development’
Find Your Brand’s A-Ha Moment to Break Out of the Clutter
by Scott Carpenter, CME | October 12, 2021 When you think of the great brand names in the world, they all have one thing in common: they deliver an emotional solution every time it is consumed that is bigger than its functional benefit. Think of […]
Read More →How To Use Public Relations To Build Brand Credibility
by Scott Carpenter | June 10, 2021 While many marketers spend big on paid advertising methods to build brand credibility and awareness, one of the most influential methods that is often overlooked and totally free is public relations. Called the art of influence, “public relations […]
Read More →How to Find New Customers on a Limited Marketing Budget
by Scott Carpenter | March 29, 2021 Building your business through acquiring new customers is the key to success. While some new sales are organic where new buyers simply find you on their own, most new business is a result of a concentrated effort from […]
Read More →In 2020, Create Your Brand With 20/20 Vision
by Scott Carpenter | June 30, 2020 Through our work at the Florida SBDC at University of South Florida, we provide no-cost consulting to a wide range of diverse business clients. Some are doing very well as they seek our consultant’s insight to help them […]
Read More →Don’t Allow Economic Uncertainty to Become a Self-Fulfilling Prophecy
by Pablo Arroyo | October 15, 2019 Some business owners tend to base decisions about their business on the state of the economy and what economists and industry analysts predict for future economic outlooks. While this is a sound decision, it could hinder business owners […]
Read More →Pitch Perfect: Creating the Perfect Pitch for Investors
by Michael Noel | June 11, 2019 Every great achievement or accomplishment is usually accompanied by the cliché expression, “Practice makes perfect.” In the business world, just like any great composition, when it comes to building the right pitch for potential investors, research makes perfect. […]
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