Category Archive for: ‘Growing Your Business’
Find Your Brand’s A-Ha Moment to Break Out of the Clutter
by Scott Carpenter, CME | October 12, 2021 When you think of the great brand names in the world, they all have one thing in common: they deliver an emotional solution every time it is consumed that is bigger than its functional benefit. Think of […]
Read More →Passion versus Wisdom: Turning a Great Idea into a Business Venture
by Bill Burnham | June 17, 2021 It’s a battle that is as old as time itself. At one point or another we have all gone through it. Passion and wisdom are enemies both fighting for our attention, our time, and our money. Wisdom is […]
Read More →How To Use Public Relations To Build Brand Credibility
by Scott Carpenter | June 10, 2021 While many marketers spend big on paid advertising methods to build brand credibility and awareness, one of the most influential methods that is often overlooked and totally free is public relations. Called the art of influence, “public relations […]
Read More →Is the Price Right for Retail?
by Christine Jaros | April 27, 2021 When most business owners start their business, they typically have big dreams and goals of what they want the business to be. For those business owners creating products or goods, they may find themselves asking the following: Do […]
Read More →How to Find New Customers on a Limited Marketing Budget
by Scott Carpenter | March 29, 2021 Building your business through acquiring new customers is the key to success. While some new sales are organic where new buyers simply find you on their own, most new business is a result of a concentrated effort from […]
Read More →FAQ: Can Product Service Codes Help Me Get Government Contracts?
by Yolanda Cowart | March 12, 2021 If you’ve been seeking federal government contracts for your small business, you have probably already heard of the North American Industry Classification System, also commonly referred to as NAICS codes. These codes have historically been very important in […]
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