Florida SBDC at USF
Specialty: Marketing Branding and Strategy
Scott Carpenter joined the Florida SBDC at University of South Florida with a marketing communications and public relations career spanning three decades. Working with brands of all sizes – from EAS Nutrition to DeBartolo Development to Biolife – he was a driving force in creating results, growing brand awareness and enhancing reputations across all customer segments.
Experienced in leading national B2C and B2B campaigns to increase profit and loss results through small to multi-million budgets, he led campaigns optimized through advertising (print, digital, broadcast), public relations, direct marketing, and other strategies. Carpenter also successfully launched and grew his own public relations and communications firm that has recorded more than $10 million in billings.
