Florida SBDC at USF
Specialty: Marketing Branding and Strategy
Scott Carpenter joined the Florida SBDC at USF with a marketing communications and public relations career spanning three decades. Working with brands of all sizes – from EAS Nutrition to DeBartolo Development to Biolife – he was a driving force in creating results, growing brand awareness and enhancing reputations across all customer segments. Experienced in leading national B2C and B2B campaigns to increase profit and loss results through small to multi-million budgets, he led campaigns optimized through advertising (print, digital, broadcast), public relations, direct marketing, and other strategies. For his expertise, the Public Relations Society of America (PRSA) has bestowed upon him the honor of serving as a National Senior Judge for the Silver Anvil Award, the most prestigious communications award in the industry, for 14 consecutive years. In 2019, PRSA named Carpenter to its National Honors & Awards Committee. He is a Certified Marketing Executive.