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Archive for category: Certifications

Should my company become CGBP Certified?

Blog, Business Essentials, Certifications, Featured News, Marketing

by Eileen Rodriguez, CGBP | May 14, 2019

Should my company become CGBP Certified?Many business owners starting out may not consider the possibility of their business being ready for the global market. However, more than 95 percent of the world’s consumers are located beyond U.S. borders. So, if you think your business is not exposed to global markets, think again. Your website is your first connection to reaching these new consumers.

But global commerce can be a complicated undertaking if the business owner is not adequately prepared. Fortunately for those individuals, there are plenty of resources that can help.

Most business owners turn to the experts to help guide them through the many challenges that await. However, there are many who want to take the more hands on approach and seeks out the knowledge and certifications to take on the different aspects of international trade on their own. That’s exactly what a certification from the National Association of Small Business International Trade Educators (NASBITE) does.

Becoming a Certified Global Business Professional (CGBP) demonstrates that a person is proficient in global business and can navigate today’s complex global environment.

The CGBP focuses on four domains of international trade – global business management, global marketing, supply chain management and trade finance.

This designation is not to be taken lightly. It is expensive, time-consuming and requires a big commitment from the business owner.

Who should seek certification?

NASBITE currently has over 2,000 certified members from many facets of the global industry community. Commonly, certification seekers are service provider organizations, government agencies and small business owners, or their delegates.

Though the CGBP may seem like an exclusive club, it is really open for any professional to join. The ideal candidate is required to have either a two or four-year degree, or at least 32 college credit hours and two years of international trade experience.

Where do I begin?

First you complete the application process, including uploading all supporting documents that prove you meet the requirements for the certifications. If you do meet the qualifications, you will be invited to take a test.

What are the challenges?

The test is very challenging. It is closed book, and consists of 150 multiple choice questions that cover five “threads” of each of the four domains of international trade – documentation, legal and regulatory compliance, intercultural awareness, technology and resources.

You must score a 500 out of a possible 800. If you do not, you will be able to try again, but will have to wait for the next available testing date.

What are the benefits to obtaining a certification?

As a small business owner, it establishes that you have the knowledge and ability to navigate all areas of the global marketplace. The fact that it’s a third-party certification adds to its credibility. It will give you an unequivocal edge over your competition and shows that you know what you are talking about. That gives consumers a trust in your company that may otherwise be hard to come by.

To find out more about becoming a CGBP, please visit the NASBITE website.

 

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Business Certifications Open Doors

Blog, Certifications, Featured News

Many businesses consider becoming certified for many reasons, but before applying to become certified, the business needs to understand who they are selling to and how the certificate will influence their current and future business relationships. Becoming a certified business should be part of any business’ marketing plan.

There are several categories of certification provided by various local and state agencies:

  • Small Business – based on the number of full time employees and average sales for the business.
  • Minority Owned – business which is at least 51 percent owned by an ethnic minority person(s) whose management and daily operations are controlled by such person(s).
  • Women Owned – business which is at least 51 percent owned by women whose management and daily operations are controlled by such persons.
  • Disadvantaged Business – business which is at least 51 percent owned and controlled by socially and economically disadvantaged individuals.

Recently I had the opportunity to ask Julius Davis, CEO of VoltAir Consulting Engineers, about how business certifications have influenced the business in its 10 years of continued growth. Davis was very clear to mention that in the beginning being a certified business gave them the leverage they needed to get the attention of larger businesses because they had the professional experience but no business history.  He and his team have proven they are knowledgeable professionals that can compete on their own, but recognize being certified still provides them with a competitive advantage.

Davis started with a list of target clients he wanted to develop relationships with. The certification helped open the door many times and accelerated the relationship building process. He secured City of Tampa and Hillsborough County Minority Business Enterprise (MBE) and State of Florida’s Certified Business Enterprise (CBE) certifications. He also secured the Florida Department of Transportation’s Disadvantaged Business Enterprise (DBE) certification. The certifications have allowed VoltAir to compete as prime and sub-contractors with different agencies and clients. Recognizing no one certification fits every opportunity, Davis maintains all their certifications while looking for new certification programs that may benefit his business.

Local government MBE and CBE contracts make up 80 percent of VoltAir’s government contracting portfolio. The remaining 20 percent are federally funded DBE contracts.  It is important for businesses to understand that no one certificate meets all needs in the marketplace. Deciding which certificate to get and when to seek a certification is a strategic marketing decision.

Much of VoltAir’s growth and stability come from a diversified public/private client base. The private sector does business with VoltAir because they are competitive in both price and quality, not because they are certified. The private sector accounts for 40 percent of the VoltAir contracts with government/public sector contracts making up the remaining 60 percent of total contracts. Davis believes their status as a certified business continues to open doors and create opportunities for the company to grow.

Business certification can open many different doors for your company. Determining what doors are best suited for your business is part of your marketing strategy. Marketing decisions should be made before pursuing your business certification.

Author

Yanina Rosario

Yanina Rosario

Certification Consultants, Consultants, Rosario, Tampa

Associate Director, NASBITE Certified Global Business Professional (CGBP), Associate Business Continuity Professional (ABCP), Florida SBDC at USF, Tampa
Specialty: Women/Minority/Veteran Certification

Yanina Rosario, Florida SBDC at USF associate director and certified business consultant, specializes in business certifications, business planning, and marketing. She oversees operations in Hillsborough, Pasco and Hernando counties. Rosario’s expertise comes from years of guiding pre-venture and well-established business owners through procurement, licensing, planning, marketing and financing, helping clients secure more than $5.2 million in small business loans. Rosario serves on the board of directors for the CareerSource Tampa Bay, is a member of the City of Tampa Equal Business Opportunity Advisory Committee, and the Minority Enterprise Development Week (MED Week) planning committee. She manages the Florida SBDC at USF’s Emergency Bridge Loan Committee. Rosario obtained a bachelor degree in marketing from the University of Central Florida and a masters in management from the Florida Institute of Technology. She also is a NASBITE Certified Global Business Professional (CGBP) and a certified Associate Business Continuity Professional (ABCP).

Read more
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