Tampa - Florida SBDC.

Carl Hadden

Regional Director, Florida SBDC at USF, Polk County
Specialty: Market Research, Business Planning, Financial Analysis, Student Teams

Carl Hadden is the Regional Director for the Florida SBDC at University of South Florida. Hadden leads a staff of 20 who serve the 10-county Tampa Bay region. He is also a marketing specialist with experience in workforce development, sales, insurance, entrepreneurship and training.

As general manager for a wireless phone retailer, Hadden directed the marketing, co-op advertising, purchasing, vendor relations, and human resources. He assisted in implementing a point of sales system for the wireless retailer to automate processes and minimize loss prevention. As a workforce professional, Hadden assisted McGee Auto Service & Tires to secure a partnership with the Polk County School District, which would allow mechanics to get additional training and resources to become ASE certified.

He graduated from Leadership Lake Wales Class 13 in 2009. Hadden has an associate’s degree in business administration from Polk State College and a bachelor’s in marketing management from Webber International University. He has an MBA from Muma College of Business at University of South Florida with a graduate certificate in entrepreneurship. He is also a Certified Marketing Executive, TTI DISC Certified Professional Behavioral Analyst, TTI DISC Certified Professional Driving Forces Analyst, and a Certified LivePlan Expert Adviser.

Yanina Rosario

Certification Consultants, Consultants, Rosario, Tampa

Associate Director, NASBITE Certified Global Business Professional (CGBP), Associate Business Continuity Professional (ABCP), Florida SBDC at USF, Tampa
Specialty: Women/Minority/Veteran Certification

Yanina Rosario, Florida SBDC at USF associate director and certified business consultant, specializes in business certifications, business planning, and marketing. She oversees operations in Hillsborough, Pasco and Hernando counties. Rosario’s expertise comes from years of guiding pre-venture and well-established business owners through procurement, licensing, planning, marketing and financing, helping clients secure more than $5.2 million in small business loans. Rosario serves on the board of directors for the CareerSource Tampa Bay, is a member of the City of Tampa Equal Business Opportunity Advisory Committee, and the Minority Enterprise Development Week (MED Week) planning committee. She manages the Florida SBDC at USF’s Emergency Bridge Loan Committee. Rosario obtained a bachelor degree in marketing from the University of Central Florida and a masters in management from the Florida Institute of Technology. She also is a NASBITE Certified Global Business Professional (CGBP) and a certified Associate Business Continuity Professional (ABCP).

Stacey Dadd

Consultants, Dadd, Tampa

Interim Associate Director, Google Analytics IQ Certified, Florida SBDC at USF, Tampa
Specialty: Social Media Marketing, Branding
Stacey Dadd has been with the Florida SBDC at University of South Florida as the Marketing and Communications Officer since August 2013. She is responsible for all marketing efforts within the 10-county Tampa Bay region. Pierce has built her career in print, visual and audio communications. She began her career as a writer at a daily newspaper and worked her way up to regional editor and eventually, corporate recruiter. As a corporate recruiter she was responsible for hiring, troubleshooting and headhunting for 54 newspapers in nine states. Later as a teacher in the Polk County School District, she developed award-winning yearbook and newspaper programs at Ridge Community High School and Lakeland High School. She was nominated for teacher of the year honors in 2007, 2012 and 2013 at her respective teaching establishments.

Pablo Arroyo, MBA, CGBP, CME

Arroyo, Consultants, International Consultants 2, International Trade, Tampa

NASBITE Certified Global Business Professional (CGBP), Florida SBDC at USF, Tampa
Specialties: International Trade, Marketing, Business Planning, Startup Assistance

Pablo Arroyo has 17 years of experience in business development as an owner and business consultant in the public and private sectors. He is a Certified Global Business Professional (CGBP) and a Certified Marketing Executive (CME). He holds a bachelor’s degree in animal science, concentrating on international agriculture and agriculture economics, from the University of Missouri, and an MBA from the University of South Florida in marketing and international business. Arroyo was involved in strategic market expansion for companies from diverse sectors with emphasis on manufacturing, technology, agribusiness, food, tourism, hospitality, entrepreneurship and value-added enterprise development. Originally from Puerto Rico, he is fluent in Spanish and English.

Bill Burnham

Burnham, Consultants, Growth Acceleration Consultants, Hernando, Tampa

Florida SBDC at USF, Tampa
Specialty: Accounting, Business Planning, Business Valuation, Cash Flow Management, Financial Management, Growth, QuickBooks

Bill Burnham is a lifelong resident of the Tampa Bay area. He is a graduate of the University of South Florida where he majored in accounting. He obtained his MBA from Florida Institute of Technology. Burnham has more than 25 years of experience working with Fortune 500 companies, nearly 20 of those years in management positions. During that time he managed more than 200 employees and spent time in accounting, finance, manufacturing, production control and strategic planning. He managed government contract budgets in excess of $50 million dollars and operating budgets of more than $25 million dollars. He prepared analysis for potential acquisitions, proposals for government contracts and conducted company-wide training programs on several different topics. Complementing his large company background, Burnham also has 15 years of experience as a small business owner in industries as diverse as dry cleaning and home health care. In addition to those endeavors he has also worked as a business broker and business valuator performing valuations and selling business throughout the state of Florida. He has hands on knowledge in business planning, budgeting, forecasting, profit and loss management, cash management, business sales, business valuation and franchise operations. Burnham is also a Certified LivePlan Expert Advisor, QuickBooks Online ProAdvisor, Strategic Management Performance Systems certified, and a Profit Mastery Facilitator. Burnham was the 2018 Consultant of the Year for the Florida SBDC at USF region.

Selma Canas

Canas, Consultants, International Consultants 2, Tampa

NASBITE Certified Global Business Professional (CGBP), Florida SBDC at USF, Tamp
Specialties: International Trade, Export Marketing Plans, Market Research

Selma Canas is responsible for guiding small businesses through the complexities of developing export marketing and international expansion plans and teaching seminars on basic international trade. She has developed more than 30 Export Marketing Plans during the past six years for local businesses, and participated in trade missions to Brazil, Chile, Canada, and the Dominican Republic. Canas has more than 15 years of experience in sales, marketing and customer service in a variety of industries, including freight forwarding, real estate and advertising. As a co-owner of Restaurant Guide USA, she increased sales and distribution points and tripled the size of the distributed product.

As a real estate broker-owner, Canas carved a niche in the Latin American community and had a career sales volume of more than $37 million. Canas earned her bachelor degree in economics from the University of South Florida. She is a NASBITE Certified Global Business Professional and holds an Export and Trade Counseling Certification from the U.S. Small Business Association. Selma earned Florida SBDC at USF Employee of the Year honors in 2016. She is a member of Toastmasters international and is fluent in Spanish and Portuguese.

Simplice Essou, CPA

Certification Consultants, Consultants, Essou, Tampa

Florida SBDC at USF
Specialty: Accounting, Business Planning, Financial Management, Startup

Simplice Essou joined the Florida SBDC at University of South Florida in March 2020 as a business consultant, bringing almost two decades of experience in accounting, finance and entrepreneurship. Essou started and managed an international consulting firm in 2008, specializing in advising African government on issues related to small-to-medium-enterprise development. Previously, he has worked for large corporations, including Bank of America, BP-Amoco, General Electric, and Lehman Brothers. These roles gave him a wide breadth of experience, including the ability to handle forecasting, analyze revenue entries, actively communicate account receivable risks, and lead day-to-day analysis and reporting for credit losses. He earned an MBA in finance from the Wharton School at University of Pennsylvania and a bachelor’s in accounting from the University of Southern Mississippi.

Christine Jaros

Consultants, Jaros, Tampa

Florida SBDC at USF, Tampa
Specialties: E-commerce, Marketing & Sales, Startup Assistance, Organizational Development

Christine Jaros provides business consulting in the areas of startup, business plan development, marketing and sales, e-commerce, finance, wholesaling and retailing, and business management. Before joining the Florida SBDC at USF, Jaros owned her own apparel wholesale sales and consulting business in New York City for 14 years. She has more than 35 years of experience as a professional businesswoman. Jaros built a global-focused career specializing in manufacturing, marketing and sales with organizations including Bidermann Industries, Liz Claiborne Inc, and Hartmarx Corp. Working with iconic brands such as Yves Saint Laurent, Liz Claiborne, Calvin Klein, Polo-Ralph Lauren and Austin Reed, Jaros grew her portfolio of skills to include international sourcing and distribution. She is a certified TTI DISC Certified Professional Behavioral Analyst and TTI DISC Certified Professional Driving Forces Analyst and a certified Associate Business Continuity Professional (ABCP). Jaros obtained her bachelor’s in business management and marketing from Ohio University. She went on to study fashion and apparel in Paris, France, and later received a finance-focused Executive MBA from Pace University in Manhattan.

Karen E. Krymski

Consultants, Government Contracting Consultants, Krymski, Tampa

Florida PTAC at USF, Tampa
Specialty: Procurement, Marketing
Karen Krymski has more than 20 years of experience as an entrepreneur, owning a firm that specialized in marketing, business development, public affairs, organizational leadership and strategic planning. Clients ranged from start-up small businesses to Fortune 500 companies (gold emblem brands). Her company was retained to assist in achieving clients’ strategic direction, branding and revenue goals and most retained her firm for successful execution following the planning process. Krymski’s industry knowledge spans a broad range and includes medical (behavioral health, physician practices and home healthcare) and dental; utilities (water, wastewater, solid waste and recycling); and retail promotions. She built a successful federal government business pipeline for a women-owned IT security company and also founded a local chapter of a national women’s business organization, achieving 350 invested members within a four year period. She earned a bachelor’s in health education and a master’s in public health planning from the University of Pittsburgh and completed a hospital administrative residency in Fort Myers. In 2007, she was honored as the Managing Director of the Year by eWomenNetwork, was a finalist in 2008 for the Tampa Bay Business Journal’s Businesswoman of the Year and was awarded the Iconic Woman award in 2012 from the St. Petersburg Chamber of Commerce.

Brad Owens

Business Plans, Consultants, Growth Acceleration Consultants, Owens, Tampa

Florida SBDC at USF, Tampa
Specialty: Financial Analysis, Capital Access, Business Plan Financial Forecasts

Brad Owens joined the Florida SBDC at USF in 2017 and provides business owners with no-cost confidential business consulting with an emphasis in financing assistance, utilizing his banking experience of more than 25 years. During his banking career Owens assisted businesses with conventional and SBA lending for their expansion and growth efforts, as well as to help them get started. At Bank of America he was responsible for SBA lending in the Greater Tampa Bay market. In 2005, he was the first inductee into the Florida SBDC Network’s Lenders’ Hall of Fame. He later worked for Fifth Third Bank, Bay Cities Bank and Suncoast Credit Union. His background also includes sales and relationship management experience including formalized commercial credit training. Owens is also a certified Profit Mastery Facilitator.

Carl Hadden

Yanina Rosario

Stacey Dadd

Pablo Arroyo, MBA, CGBP, CME

Bill Burnham

Selma Canas

Simplice Essou, CPA

Christine Jaros

Karen E. Krymski

Brad Owens

Contact Us

Regional Office Contact Info

813-396-2700

Florida SBDC Network

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