Your company has been around for several years and somehow the revenues are not growing at the rate you need to be successful. The company can do a lot of analysis but the revenue requirement is now, therefore we need to look at ways to rapidly increase revenues.
Let’s make a few assumptions:
- The company has determined its target markets along with the features/benefits for each segment.
- The company has a good website and a strong presence with social media.
- A sales team is in place and experienced.
Now, let’s look at three different marketing efforts in the order of quickest to accomplish with increasing speed of revenue delivery.
Digital Marketing is the easiest to implement and quickest delivery method.
- Do email blasts – special savings, no shipping charges, new product/service offerings. Others might be overstocked items, last year’s model, inventory reduction sale, etc.
- Use all of the social media tools you have: Facebook, LinkedIn, Google+, Pinterest, Twitter, etc. All of these social media sites should have a company-dedicated page, not a personal page. Social media symbols and direct links to the sites should appear on both the company website and social media sites.
- Don’t forget to look at Google AdWords. Generally speaking the use of Google AdWords produces results, if you know how to use it.
Please remember to start with existing customers (those you already have a relationship with); followed by potential customers who have contacted the company and lastly, proposals/bids your company submitted whether the bid was won or lost.
- Cold calling is one that most everyone dislikes doing, but if a successful plan is in place, it can produce immediate results.
- Attend events your potential customers might also be attending. Look at industry meetings, seminars, and/or conferences.
- No matter how the customer was contacted, follow up with a thank you note. Even if you did not win the bid, the thank you leaves a great impression with the customer.
- When you receive a referral from a satisfied customer, vendor or a competitor, also send a thank you note.
Keep in mind that having a successful business centers around solving your customer’s problem. Potential buyers will remember your company because of the times and methods used to deliver your story of how the product/service will solve their problem.