Retail Academy Series

The Retail Academy Series is a multi-session series that provides retailers, and other businesses, with information and training on marketing, advertising, merchandising, and customer services. Seminars include (register now):

Marketing Your Business

Sarasota Chamber of Commerce

Take this class to uncover the characteristics that make up your business’ DNA. Soon, you’ll be able to boost consumer loyalty and company profits. After answering the two most important questions in all of marketing, you’ll be ready to skillfully implement customer-winning strategies and face the competition.

Dates/Times: 8/15 from 8 to 11 a.m.

Advertising

Sarasota Chamber of Commerce

Why, when, and where to advertise. The participant will learn how to:

• Create a successful ad
• Write powerful headlines
• Write effective advertising copy
• Use words that move people to action
• Design good, simple layouts

Dates/Times: 8/22 from 8 to 11 a.m.

Merchandising and Customer Service

Sarasota Chamber of Commerce

What does your customer see when they walk through the door? Learn how to optimize the buying experience utilizing best practices in product placement, promotions, curb appeal and more. This seminar will cover:

• Signage
• Selling space
• In-store promotions
• CRM
• Metrics

Dates/Times: 8/29 from 8 to 11 a.m.

Register for the Series.

Where’s my Profit?

Sarasota Chamber/CareerSource Suncoast (You can pick your location and date.)

Participants will learn about cost control, projections, and margins. Financial ratios and key performance indicators will be explained and how these impact the business’ profitability will be discussed. The goal of this presentation is to equip business owners with tools to help them better manage and control their business.

Dates/Times: 9/12 from 9 a.m. to Noon. at CareerSource Suncoast; 9/19 from 8 to 11 a.m. at Sarasota Chamber of Commerce

No cost!

Classes held at Sarasota Chamber of Commerce, 1945 Fruitville Rd, Sarasota and CareerSource Suncoast, 1112 Manatee Ave. E, Bradenton.

Sponsored by: BankUnited