According to the restaurant industry and www.restaurantowner.com there are new trends in 2015. Three of those include:
- Locally grown produce and meat. Consumers want to know where their food comes from and want to support the local farmers.
- Cuisine from various nationalities. One example is Peruvian restaurants. Consumers want to try something different and if it meets their standards, then these restaurants will survive.
- “Getting back to basics.” Our country is getting back to the basics of American cuisine – the hamburger, the hot dog, beer and wine. Many local hand craft breweries are popping up everywhere. Once again, people want to eat and drink local.
A previous year’s trend – the cupcake – has died. Now people want something different. For example the croisnut – a mixture of a croissant and donut – has entered the scene. Consumers were standing in line for hours in New York City just to purchase one of these for fear they would run out.
Understanding your customer’s way of thinking is necessary in the food industry. If we think that there is a “limited” supply, then we will do whatever we can to get the newest and latest item for fear that we will miss out on it.
Consumers are more interested in locally established restaurants, eating healthy, trying something different, and wanting the dining experience that small businesses can give them. Along with a good meal, customer service must be top notch. As it is said, “You can save a bad meal but you can never save bad customer service.”
For those interested in learning more about the food industry, visit www.hillsboroughcounty.org/ecc to find information on one-on-one consulting or one of the many food industry workshops offered.
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