5 Ways to Retain Generation Z
by Janette Blanco | April 5, 2019
Now that you have discovered how to attract a new Generation Z team, you need to focus on what it will take to make them stay.
In today’s workforce, many companies have a staff comprised of a variety of generations. From Baby Boomers, to Generation X, to Millennials, to today’s Generation Z, each generation has its own needs, demands, and ways of communicating.
As the Millennials start to advance in their careers, Generation Z is starting to follow in their footsteps. However, business owners are starting to realize that this new generation may be a little higher maintenance than their predecessors.
However, the effort is worth it, as it becomes increasingly clear that this new generation are resourceful problem solvers who are up to any challenge presented to them. In fact, they welcome the challenges.
Here are five ways to help motivate and retain this new generation of employees:
Generation Z works hard, but likes to play harder. There must be a steady work/life balance in order to keep them on board. Sometimes this balance can be even more important than pay. It is important for owners to get to know their staff and understand what their lifestyle is like.
This generation gets bored pretty easily, but on the plus side, they can multi-task and thrive on learning new things. A business owner can support that intrigue by allowing new opportunities for professional growth. Train them in multiple roles and rotate responsibilities to make them exciting.
Start a mentorship program with higher executives, and even the owner, in order for the younger employees to understand the path they have to take in order to succeed down the line. This will motivate them and allow them to recognize there are opportunities for growth in the company.
This generation grew up watching YouTube. They are used to receiving information in approximately three minutes or less. Keep company meetings and professional development seminars short and sweet. You can do this by creating smaller sub-meetings out of one long meeting.
High Tech Environment
There has never been a time in their life where technology was not present. They have the ability to talk to a person while simultaneously taking notes and scrolling through their phones. Keeping abreast of all the technological advancements is a must for this generation.
Janette BlancoBlanco, Consultants, Hillsborough
Florida SBDC at Hillsborough County Economic Development Department
Specialty: Construction Industry Regulations and Licensing, Contract Compliance, Strategic Planning
Robert Pierce is a thought leader that is known as a strategic thinker, a solid decision-maker, and a visionary with mature business judgment. Pierce gained these business attributes during his 20+ years in the financial services industry serving various communities in two states. His experience in retail banking, small business/commercial lending and insurance provided opportunities for him to learn and to share with others his knowledge. Pierce’s business development experiences across the United States and Canada have afforded him a diverse perspective on various business industries, profitability strategies, client service and leadership effectiveness. In his current role he serves the startup and existing business communities as he provides a variety of consulting services that cater to their specific needs. He also provides strategic and technical assistance to these business in the form of one-on-one confidential consulting and group training classes. Pierce has a bachelor’s degree from Wittenberg University and an Executive MBA from Walden University. He also holds a Florida Property and Casualty insurance license and has completed the White and Yellow Belt certifications as he pursues his Lean Six Sigma Black Belt.