Part Two: A Guide to Implementing Dealer Arranged Financing Programs
by Bradley Mix | January 31, 2024
Moving forward from part one of this article series, we now focus on marketing a dealer arranged finance program in a way so that it is beneficial for your business and your customer.
Marketing a Dealer Arranged Finance Program
Implementing a dealer arranged finance program for customers is only the first step; integrating it into the company’s marketing plan is essential to maximize its effectiveness and increase sales. Here’s how a company can seamlessly incorporate its finance program into its marketing strategy:
- Highlight Financing Options in Marketing Materials: Incorporate messaging about the finance program across various marketing channels such as website banners, product brochures, social media posts, and email newsletters. Clearly communicate the availability of financing options to potential customers.
- Create Dedicated Landing Pages: Develop dedicated landing pages on the company website that provide detailed information about the finance program. These pages should outline the benefits, terms, and application process, serving as a resource for interested customers.
- Feature Financing Promotions: Offer special financing promotions or incentives as part of marketing campaigns. For example, advertise limited-time offers such as low-interest rates, zero-down payment options, or extended repayment terms to attract customers.
- Train Sales Team: Ensure that the sales team is trained to effectively promote financing options during customer interactions. Provide them with the necessary knowledge and tools to explain the benefits of financing and assist customers with the application process.
- Customer Testimonials and Case Studies: Showcase customer testimonials and case studies that highlight positive experiences with the finance program. Real-life examples of how financing helped customers afford their purchases can be compelling marketing content.
- Utilize Paid Advertising: Allocate a portion of the marketing budget towards paid advertising campaigns that specifically target audiences interested in financing options. Platforms like Google Ads, Facebook Ads, and sponsored content can help reach potential customers actively seeking financing solutions.
- Partner with Financing Companies: Collaborate with financing companies to co-promote the finance program through joint marketing efforts. This can include co-branded advertising, cross-promotional campaigns, and participation in industry events or trade shows.
- Educational Content: Develop educational content such as blog posts, articles, or video tutorials that explain the benefits of financing and provide tips for choosing the right financing option. Position the company as a trusted resource for financial information related to its products or services.
- Optimize SEO for Financing Keywords: Optimize website content and metadata for relevant keywords related to financing options. This helps improve visibility in search engine results when potential customers are researching financing alternatives.
- Track and Analyze Performance: Implement tracking mechanisms to monitor the performance of marketing initiatives related to the finance program. Analyze key metrics such as website traffic, lead generation, conversion rates, and sales attributed to financing options to measure effectiveness and refine marketing strategies accordingly.
Establishing a dealer arranged financing program can significantly benefit both businesses and customers. By carefully selecting financing partners, ensuring compliance, and effectively integrating financing options into the sales process, companies can enhance customer satisfaction, boost sales, and gain a competitive edge in the market. As with any financial program, transparency and customer education are crucial for building trust and loyalty, ensuring a win-win scenario for all parties involved.
Author
Part One: A Guide to Implementing Dealer Arranged Financing Programs
Brad Mix
Consultants, Growth Acceleration Consultants, Manatee, Mix, SarasotaFlorida SBDC at USF
Specialty: Disaster Assistance, SBA Lending, Startup
Brad Mix has more than 20 years of experience in the financial services industry and as a business consultant. Prior to joining the Florida SBDC at USF, Mix provided consulting services to more than 2,500 businesses and assisted business owners in securing more than $100 million in capital and $60 million in government contracts. He has extensive experience with SBA loans, including 504s, Community Advantage loans, and microloans. In addition, he assists business owners in preparing business plans, financial projections, profitability improvement, business acquisitions, business valuations, marketing and capital solutions.